If this is the case, it is important to consider how the population currently feels towards the bank and specifically what changes are desired. When a special promotion such as a cash cube in the lobby is introduced, it is important to use newspaper, radio and other advertising already in place to cross-promote the event. Existing ads can be altered to include the phrase "Stop in today for your chance to grab cash and prizes in our cash cube!" Using existing ads leverages your bank marketing budget. Stepping outside the realm of traditional newspaper and radio advertising can often be just what is needed to take your bank marketing to the next level. Clients will earn the chance to spend 30 seconds in the cube, spin the wheel, unlock the vault or scratch off a ticket. Step Three: Connect The Promotion To The Goal Once the objective of the promotion and the attention-grabber have been chosen, it is now time to tie them together. During the duration of the promotion, check the local calendar to see if there are any festivals or large community events in which the bank could participate. Prizes may include anything from cash, checking incentives, savings bonds and CD’s to pizza coupons and sporting tickets.Executives in the bank marketing industry already know the benefits of traditional marketing. Many times banks are simply looking to increase overall awareness within the community. People like to feel as if they are doing business with a bank that cares. Every impression counts, so having the promotion mentioned at every opportunity only increases the chances that a client will hear it, retain the information and act on it.